Chiropractors, Don’t Make What Forbes Calls The Biggest Mistakes Business Owners Make
Most people who start a business do so because it is a way to do what they love, such as provide chiropractic services, not because they love running a business. However, not recognizing your passion as a business venture can lead to making five critical mistakes, according to Forbes, that lead to burnout, dissatisfaction, and ultimately business failure.
Here are the top mistakes and how to avoid them.
Not Taking Care of Business
One of the first mistakes business owners make is not viewing the business side of their service as important as the service they provide. It is easy to rationalize placing the time and attention on the service you provide rather than tending to business affairs. Sure, it may not be fun to take care of things like billing and accounting, but it is important to take care of the framework that allows you to do what you love.
Not Accepting Credit Cards
Many chiropractic offices do not accept credit cards because of the cost involved. However, it is a cost worth incurring because of the huge benefit to your business.
Failing to Delegate Tasks Appropriately
As a Chiropractor, there simply isn’t enough time to do everything to run the business yourself. Thinking it is possible is another of the top mistakes named by Forbes. Remember that every aspect of your business deserves the best people doing their respective jobs to maximize the success of your business.
- Hire an accountant to keep books.
- Use a professional live answering service to capture calls and make appointments instead of letting them go to voicemail. By using a professional live answering service, you never have to take time away from an existing patient to set an appointment for a new one.
Failing To Market the Business
Many businesses take an “if you build it they will come” approach to business. Business is competitive, and not marketing is a huge mistake, especially when so many tools are available.
- Identify the customer base.
- Start small and grow your marketing techniques.
- Consider delegating to a professional.
You are clear and passionate about the service you provide but running a business is much more than providing a service. It requires maintaining the foundation on which it is built. If you’d like more information about how Midwest Answer can provide the support your chiropractic business needs, give us a call today! 844-720-1115