Marketing Tips for Chiropractic Offices
For most chiropractic offices, one of the biggest challenges is consistent marketing. Most practices will engage in marketing techniques that will ultimately result in a “roller coaster” effect, with an influx of new patients after a marketing binge, and then a deep trough thereafter. There are ways to avoid this problem, however, with a mix of marketing techniques.
Get Your Website in Order
The foundation of any serious business is its website. Today, patients shop around and make decisions about their care, such as whom they will see, before they even contact you! Make sure your website is professional and has the information, features, and calls to action that will propel your business forward.
Consider Internet Marketing
Once you have a website, support it with internet marketing tools including social media and Google AdWords. Patients can’t love your service if they can’t find you. With Google AdWords, you can target ads to the geographical location of your office so that you stay in front of your target audience.
Send Patient Newsletters
One of the great things about the internet is that we can transmit information for free and with minimal effort. Use this by sending monthly or quarterly email newsletters to create top-of-the-mind awareness with patient education information.
Send Birthday Greetings
Make the most of your patient database by sending birthday greetings. It is a small, personal way to reach out that yields huge loyalty rewards.
Provide a Live Answer for Every Call
Nothing hurts a business more than missed potential, and that is exactly what every missed call represents. Today, patients do not wait until normal business hours to make a decision. If they do not get their needs met, they simply move on to the next provider. A live answer phone service used during off hours can capture all of that missed potential and gain the deep and abiding loyalty of current patients.
Help promote your business consistently. Midwest Answer can you grow your business by supporting you with professional live answering service.
Give us a call for more information! 844-720-1115